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Better Testing With Fewer (Smarter) Tests


Think About Your Audience Before Choosing a Webinar Title

Sponsored by Launchable, Inc.


On Demand

Engineering teams already have the data they need to address the biggest bottleneck in the development process: testing. The challenge is harnessing that data to move faster with confidence. But modern engineering teams are overcoming that challenge and using data to test effectively and launch fearlessly.

During this webinar, Techstrong Research analysts will discuss how teams are managing their software testing process and how they can increase their velocity and confidence by harnessing the data that’s already available to them. Harpreet Singh, co-founder and co-CEO of Launchable, will discuss the business and technical challenges he is observing in the market and how modern engineering teams are using machine learning to test what matters.

Join us to learn more about:

  • Creating shorter and more meaningful test releases
  • Reducing lead-to-release times
  • Helping developers focus on creativity and meeting user expectations rather than waiting for test results
Harpreet Singh
Founder and Co-CEO, Launchable, Inc.
Harpreet is a seasoned DevOps leader and has been building products for developers for the last 15 years. Previously he was GM for Atlassian Bitbucket and VP of Product at CloudBees. At CloudBees he helped create the Jenkins business that scaled to multi-millions in ARR. He has an MBA from Santa Clara University, an MS in CS from the University of Cincinnati, and a Bachelors in Computer Engineering.
Daniel (Dan) Kirsch
Principal Analyst and Managing Director, Techstrong Research
Dan is a consultant, IT industry analyst and thought leader focused on how emerging technologies such as AI, machine learning and advanced analytics are impacting businesses. Dan is particularly interested in how businesses use these emerging technologies to alter their approaches to information security, governance, risk and ethics. Dan provides advisory services directly to leadership at technology vendors that design and deliver security solutions, assisting them in aligning their solutions with enterprise requirements. Dan is viewed as an expert in understanding security solutions and mapping them to the complex needs of business across industries. Prior to co-founding Techstrong Research, Dan was Managing Director at Hurwitz & Associates, an analyst and consulting firm. At Hurwitz & Associates Dan led research on a variety of studies and reports in the areas of data and AI, modern software development, security and multicloud computing.
Dan earned his B.A. in Political Science from Union College in New York and a J.D. from Boston College Law School, where he focused on emerging corporate strategies and intellectual property. As an attorney, Dan represented startups, cloud computing ventures and early stage startups as they sought funding. Dan is a co-author of “Augmented Intelligence: The Business Power of Human-Machine Collaboration” (CRC Press, 2020), “Cloud for Dummies” (John Wiley & Sons 2020), and “Hybrid Cloud for Dummies” (John Wiley & Sons, 2012).

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.