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Balancing the Need for Speed With Quality


Think About Your Audience Before Choosing a Webinar Title

Sponsored by testlio PARTNERED WITH Techstrong Research



Software is the lifeblood of every business. To satisfy customers' increasing expectations and to stay ahead of the competition, businesses need to continually improve and enhance their software offerings. The need for increased speed is understood; however, customers have zero tolerance for decreased software quality. You cannot substitute speed for quality. Organizations need to have a combination of automated and manual testing to manage business expectations for both speed and quality software. In an era where software is being updated continuously, successful businesses have to deliver modern software that is well-designed and rigorously tested. Join this webinar to learn more about our recent flash poll on this topic.

Emeka Obianwu
VP, Partner Ecosystems - Testlio
As Vice President of Partner Ecosystem Emeka Obianwu is responsible for overseeing Testlio's investments in technology, consulting, and industry association partnerships. His role includes identifying opportunities for enterprises to seamlessly integrate software testing across the modern devops life cycle. Over the last 15+ years, Emeka has led partner and corporate development functions at leading software and technology-enabled services companies. Prior to joining the leadership team at Testlio, Emeka held the position of Senior Vice President of Alliances at SourceDay. He also led worldwide channel sales for Ping Identity, which he joined after the acquisition of UnboundID in 2016. Previously, he oversaw the partner ecosystem at BuildForge, acquired by IBM in 2006. Following the acquisition, Emeka was part of the IBM business development team focused on identifying new growth markets, merger and acquisition candidates, and channels for the Rational brand. He holds a BS and MS in Industrial Engineering from Stanford University.
April May
VP, Testing Advisors - Testlio
April May has spent the last 17 years focused on helping companies deliver high-quality applications that improve business outcomes. In that time, she’s worked with a wide range of companies from stealth startups to Fortune 100 on their efforts to apply DevOps principles and expand their ability to deliver applications to market faster, while addressing the unique operating realities that each organization faces. She recently joined Testlio to direct and scale the Testing Advisory function, which will ensure that prospective and current clients are receiving best-in-class guidance in the optimization of their testing efforts as a part of their holistic software delivery process.
Mitch Ashley
CTO - Techstrong Group & Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services.Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.