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AWS Partner Roundtable: Episode 1


Think About Your Audience Before Choosing a Webinar Title

Sponsored by AWS

Tuesday, October 13, 2020
11 am EDT

A recent survey showed that up to 75% of new applications being deployed Amazon Web Services (AWS) are using a Kubernetes infrastructure. This makes Kubernetes the dominant choice for new application deployments.

What does this mean for you? If you are not currently deploying to a Kubernetes stack, should you be? What are the pros and cons of not joining the crowd? If you do decide Kubernetes is for you, what are some top tips to help ensure your successful deployment? If you already deploy on Kubernetes, what can you do to accelerate your deployments.

Founder, CEO & Editor-in-chief - DevOps.com
As Founder, CEO & Editor-in-chief of MediaOps, the company behind DevOps.com, Container Journal, Security Boulevard and Digital Anarchist, as well as co-founder of the DevOps Institute, Alan Shimel is attuned to the world of technology, particularly cloud, DevOps, security and open source. With almost 30 years of entrepreneurial experience, Alan has been instrumental in the success of several organizations. Shimel is an often-cited personality in the security and technology community and is a sought-after speaker at industry and government conferences and events. In addition to his writing, his DevOps Chat podcast, DevOps TV and Digital Anarchist audio and videos are widely followed. 
Chris Gaun
Director of Product [Kubernetes] - D2iQ
Chris Gaun is a CNCF ambassador and DIrector of product for Kubernetes platform products at D2iQ. He has presented at Kubecon several times and has hosted over 40 Kubernetes workshops across US and EU. He lives in NYC with his beautiful wife Jasmin, babies, nanny and dog Panda.
Dan "POP" Papandrea
Field CTO - Sysdig
POP spends his days learning and contributing to the orchestration and container ecosystem as well as working with customers on understanding their unique environments and how Sysdig can help them with their end project goals. Prior to Sysdig, POP was a lead solution architect for Hewlett Packard Enterprise's Helion business unit as well as the Director of IT, Principal Solutions Architect, Product Manager at SS&C Technologies a multinational financial services solution company. POP is the host of the hit podcast The POPCAST by Dan POP which explores the leaders and creators and stories behind the code.
Daniel Lizio-Katzen
Head of Strategy & Partnerships - Weaveworks
Daniel started his career as a front-end developer and is currently the head of strategy & partnerships at Weaveworks, a leader in enabling enterprise use of Kubernetes and GitOps. Prior to joining Weaveworks, he was the CEO of Galactic Fog, SVP Product & Revenue for Fareportal, CEO of Migreat and the Co-founder and COO of Booker Software.  Twitter: @djlk. 
Justin Garrison
Sr. Developer Advocate - AWS
Justin loves people—all people. He's excited about learning from them, working with them, and helping them be better versions of themselves. He is an author, maker, teacher, and always a student. He helped make oscar winning movies, built infrastructure for Disney+, and improves cloud services for everyone.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.