Think About Your Audience Before Choosing a Webinar Title

Sponsored by Fairwinds   Fairwinds-horz-logo


On Demand

AWS Karpenter is an open-source, flexible, high-performance Kubernetes cluster autoscaler built with AWS. Launched almost a year ago, the open source tool is seeing momentum. It helps improve your application availability and cluster efficiency by rapidly launching right-sized compute resources in response to changing application load.

There are a few gotchas though including whether or not you've configured clusters properly to ensure you aren't autoscaling when you shouldn't be, or where it may become very expensive fast.

In this webinar, the Fairwinds team will showcase how to configure your Kubernetes clusters to avoid any gotchas and ensure your apps are ready to scale properly. You will get:

  • An overview of AWS Karpenter
  • The pros and cons of the autoscaler
  • How open source policy engines like Polaris can help ensure your app is ready to move to Kubernetes
CTO - Fairwinds
As CTO, Andy Suderman uses his extensive cloud-native and Kubernetes experience to help drive research and development at Fairwinds. He previously held roles as SRE, principal engineer and director of R&D and technology. He works with infrastructure spanning all three major clouds as well as verticals from healthcare to SaaS and Fortune 500 to small business.
John Hashem III
Senior Solutions Architect - Fairwinds
John is a Senior Solutions Architect at Fairwinds. He has more than a decade of engineering experience helping customers with cloud native solutions & architecture in the healthcare and insurance industries.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.