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Accelerate Time to Market: AWS and Asana Talk Collaboration


Think About Your Audience Before Choosing a Webinar Title

Sponsored by asana

Wednesday, August 12, 2020
1 pm EDT

Collaboration and closed-loop feedback are critical to organizations' success in an uncertain world, as teams work remotely and adapt to rapid changes. Development and IT Ops teams can't afford to plan and execute in a silo, but trying to get on the same page requires an attention to tooling and connective tissue that many have yet to master. Luckily, it doesn't have to be hard.

Register for this webinar with Asana Engineering Lead Eric Pelz, and Global Segment Leader for DevOps, Aditya Muppavarapu, as we discuss:

  • Best practices to plan and coordinate across the development lifecycle
  • Improving alignment between development teams and cross-functional partners
  • Designing roles within DevOps teams that scale successfully
Eric Pelz
Engineering Tech Lead - Asana
Eric Pelz (he/him) is the Tech Lead of Asana's Workflow Pillar, which includes product engineering teams focusing on automation, communications, and the public developer platform. He works closely with engineering and product leads across teams to ensure technical quality and consistent cross-team decision making. Previously, he was an engineering manager, and has been with Asana for over 5 years.
Aditya Muppavarapu
Global Segment Leader for DevOps - AWS
Aditya Muppavarapu is a Global Segment Leader for DevOps at Amazon Web Services. He is a DevOps enthusiast and a longtime practitioner. In his role, he helps customers accelerate digital transformation and speaks at meetups and executive briefings. He spent the past 15 years leading several companies across many industry verticals, through their DevOps journey. In his spare time, he enjoys running, biking, hiking, gardening, and woodworking.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.