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Avoid Unhappy Returns: Proactively Plug Your Revenue Leaks


Think About Your Audience Before Choosing a Webinar Title

Sponsored by REVENERA (FORM. Flexera)

Wednesday. September 23, 2020
3 pm ET

IDC expects worldwide IT spending to decline by 2.7% in 2020 as COVID-19 drives down forecasts. Ineffective software licensing, undiscovered open source vulnerabilities, and choosing the wrong business model pose addressable risks to revenue. So how do software suppliers proactively protect their revenue now and moving forward?

Join this webinar to better understand:

  • How today’s environment is impacting software vendors and the need to adapt and innovate
  • The various ways software companies lose revenue
  • The benefits of taking a proactive, continuous approach to protecting your revenue through software risk mitigation, entitlement management, and compliance and usage intelligence
  • Takeaways from real world examples
Alex Rybak
Director, Product Management - Revenera
As the Director of Product Management at Flexera, Alex is responsible for all aspects of product definition, roadmap and management for Flexera’s Software Composition Analysis solutions, including both current and next generation products. He has been with Flexera (formerly Palamida) since 2006 and has worked in a number of critical roles that run the gamut from professional services, technical support, pre-sales support, solutions engineering and product management. Prior to Flexera, Alex spent 7 years at Selectica under various roles including professional services, pre-sales support and solutions engineering. He earned a B.S. in Mechanical Engineering from the University of California, Davis, and an M.B.A. from San Jose State University
Victor DeMarines
Vice President of Product Management - Revenera
Vic joined Revenera via the acquisition of Revulytics and was a founding member of the team since 2006. He is now responsible for leading the Software Monetization product management team. Prior to Revenera, Vic held senior product management positions at RSA Security (now part of EMC) where he drove product strategy for the company’s strong authentication, Smart Card, and enterprise Single Sign-On client products. He has also held senior product roles at Authentica where he was instrumental in defining product strategy for the company’s enterprise rights management and secure email solutions, and at AXENT Technologies and Progress Software.
Venkat Ram Donga
Sr. Technical Product Manager - Revenera
Venkat leads Product Management for Revenera’s Installation Solutions: InstallShield and InstallAnywhere. With over 13 years of experience in various Revenera products, specializing in InstallShield, Venkat is responsible for optimizing the desktop and server application deployment processes for software vendors.

On-Demand Viewing:

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.