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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by StormForgeStormforge.io_logo

 
On Demand
Anytime

Industry panel discussion and new product enhancements from StormForge.

Autoscaling on Kubernetes seems like a no-brainer. Minimizing cloud spend while dynamically scaling resources to ensure performance and reliability sounds great. Then why, according to Datadog, do only 40% of organizations use horizontal pod autoscaling (HPA) and less than 1% use vertical pod autoscaling (VPA)? Furthermore, why are those that do use HPA still leaving resource savings on the table?

In this webinar, industry experts will explain the Kubernetes autoscaling challenge. StormForge Kubernetes experts will also introduce brand new functionality that, for the first time ever, enables bi-dimensional autoscaling to keep applications right-sized and ensure continuous performance and resource optimization.

By attending, you’ll learn:

  • Why organizations are leaving cost savings on the table by failing to unlock the full potential of autoscaling technology.
  • How machine learning can enable dynamic bi-dimensional autoscaling to ensure continuous efficiency.
  • Key benefits of new autoscaling capabilities, driven by actionable recommendations from observability data already being collected.
Brian Likosar
Director of Global Solutions Architecture - StormForge
Brian Likosar (“liko” pronounced lick-OH, preferred pronouns he/him) is an open source geek with a passion for working at the intersection of people and technology. Throughout his career, he's been involved in open source - whether that was with Linux, Ansible, and OpenShift/Kubernetes while at Red Hat, Apache Kafka while at Confluent, or Apache Flink while at AWS. He’s based in the Chicago area and enjoys horror, sports, live music, and theme parks.
Yasmin Rajabi
VP of Product - StormForge
Yasmin Rajabi is a product leader focused on building products that empower engineers to move the business forward. She is currently VP of Product at StormForge, responsible for Product Management and User Experience. Previously, Yasmin was Sr. Director of Product at Puppet, leading teams across multiple products in the portfolio. Prior to that she was a site reliability engineering manager at Staples. She has a proven track record of navigating process, establishing policy, and inspiring diverse groups of people to achieve greater collective success.
James Governor
Co-Founder, RedMonk
James Governor is co-founder of RedMonk, the only developer-focused industry analyst firm. Based in London, he advises clients on practitioner-led technology adoption and engineering, open source, community and technology strategy. James came up with the term "Progressive Delivery.” "Motivating in a surreal kind of way." He is also a vermouth advocate.
Chad Upton
VP of Infrastructure Engineering - FirstUp
Chad Upton is a results-driven leader who understands that autonomy comes with accountability. Having spent most of his career in DevOps and cloud, Chad embraces the concepts of quick iteration and not letting perfect be the enemy of good. Chad is responsible for platform engineering, security and cloud infrastructure at FirstUp. Through his career, he has worked with Kubernetes, Puppet, Terraform, Helm and many other tools that have helped build the foundational blocks many companies use today.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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