We live in the age of DevOps. For organizations, this means speed and automation. AppSec, on the other hand, is often seen as slow and manual. This poses the question: how can organizations keep up with the speed, without having to leave AppSec behind?
Join Shiri Arad & Ivtsan, Director of Product at WhiteSource and Scott Gerlach, Co-Founder and Chief Security Officer at StackHawk, as they discuss:
Scott Gerlach is Co-founder and Chief Security Officer at StackHawk, a Denver-based startup focused on empowering engineers to easily identify and remediate security bugs. Scott brings over two decades of security and engineering experience to his current role, having served as CSO, CISO, and in other executive leadership functions at companies like SendGrid, Twilio, and GoDaddy. When he's not at work, you'll find Scott spending time with family, brewing beer, and playing guitar.
You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.
Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately. Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.
Always add key takeaways. Something like this....In this session, you’ll learn about: