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Assessing the Kubernetes Landscape


Think About Your Audience Before Choosing a Webinar Title

Sponsored by devops.com

Monday, March 2, 2020
1pm EST

In the run up to KubeCon + CloudNativeCon Europe, we’ll examine what’s happening in the Kubernetes and containers landscape, including new technologies, services and ecosystems worth knowing about as well as changes looming on the horizon.

Gianluca Arbezzano
Site Reliability Engineer - InfluxData
Gianluca Arbezzano is an SRE at InfluxData. He is a big Open Source contributor for several projects including and not limited to OpenTracing, Docker, and InfluxDB. He is also a Docker Captain and a CNCF Ambassador. He is passionate about troubleshooting applications at scale, observability, and distributed systems. He is familiar with several programming languages, such as Javascript and Golang and is an active speaker and writer, sharing his experiences and knowledge on projects that he is contributing to.
Chief Technology Evangelist - Codefresh
Dan Garfield is a full-stack engineer, Google Developer Expert, and member of the Forbes Technology Council. As a Kubernaut and CI/CD expert, Dan has built tools for advanced deployment methodologies with Kubernetes, Helm, and Istio. His code and talks have been featured at conferences including Kubecon, Dev Week, Google Cloud Summit, SwampUp, Redis Conf and many more.
Senior Product Manager - WhiteSource
Shiri is an experienced cloud solutions architect and product manager and holds a B.Sc. in Industrial Engineering and Management. Prior to joining WhiteSource as a product manager, Shiri worked for various companies where she held roles in R&D, such as solutions architect, R&D team leader and product manager.
Parker Edwards
Sales Engineering Manager - LightStep
Parker Edwards currently manages the Global Solutions Engineering team at Lightstep. Parker developed an affinity for understanding software performance at New Relic, before leaving to start a Solutions Engineering practice at Lyft Enterprise. As a user of Lightstep at Lyft he saw firsthand the insights that tracing could provide engineers at scale and started working at Lightstep in 2017 as a Solutions Engineer. There, he was able to help organizations like Under Armour, Zalando, Skyscanner, and FactSet integrate Observability into their application architectures and DevOps processes. Parker has a dog named Granger that is equally excited about enabling engineers to understand their complex application environments.

On-Demand Viewing

What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.