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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by:

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On Demand
Anytime

Modern applications are more complex, interconnected, and distributed than ever—and they’re changing at breakneck speed. To keep up, AppSec teams rely on disparate tools (SAST, SCA, DAST, container, IaC security, etc.) and processes (security questionnaires, pen tests, threat models, etc.) that are incredibly time-consuming, noisy, and still leave gaps.

Application security posture management (ASPM) promises to level the playing field—transforming never-ending alert backlogs, manual processes, and long security feedback cycles into prioritized, automated, and proactive AppSec programs. With its risk-based approach, ASPM empowers under-resourced AppSec teams to focus only on the risks that matter and prevent critical risks from being deployed—without overburdening developers.

In this session, we’ll share observations from the forefront of the ASPM movement, with data and anecdotes from early ASPM adopters. You’ll learn about the evolution and emergence of ASPM, its core components and silo-breaking benefits, and how to operationalize it for your own organization.

Key Takeaways:

  • Evolution of AppSec & challenges for cloud applications
  • ASPM capabilities + benefits
  • Operationalizing ASPM (Visibility, Prioritization, Remediation, Prevention)
Patrick Hayes
Application Security Expert - Apiiro
Patrick is a seasoned application security expert with a decade of dedicated experience in the app sec landscape. Patrick works closely with customer and product teams to architect and engineer technical solutions for business challenges. Throughout the last decade, Patrick has helped organizations, spanning from F-100 to SMB, build, mature, and optimize their software security programs.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.