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Think About Your Audience Before Choosing a Webinar Title


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The current pace of AI adoption in building modern applications favors infrastructure solutions that can easily, efficiently and securely scale while continuing to leverage teams and skills used to manage more traditional workloads. It becomes especially challenging when building a platform to support data privacy, data sovereignty and governance from edge to cloud. How do you address these challenges when adopting AI based modern applications?

Learn how to overcome the hurdles and build an AI-ready platform while:

  • Maintaining full control over your data
  • Easily procuring AI-ready infrastructure to fine-tune and run models, including LLMs
  • Securing and protecting AI data
  • Simplifying support for ML administrators and data scientists while optimizing IT costs
Harsha Kotikela
Director, Products & Solutions - Nutanix
Harsha drives Nutanix’s strategy and global thought leadership on hybrid cloud solutions. His experience ranges from being an infrastructure practitioner to management consultant helping clients with cloud solutions and now a product marketer driving innovative hybrid cloud solutions for building better infrastructure for the future of IT.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.
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