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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by:

Harness Logo Black


On Demand
Anytime

At Advanced, we knew our approach to software delivery and DevOps wasn't going to work anymore. Advanced is one of the largest software companies in the UK, and our team supports over 100 products supporting customers in financial services, healthcare, education, government and legal industries.

As the expectation for greater agility met an expanding regulatory environment, we were hitting roadblocks. To meet the needs of our internal and external customers, the Advanced team radically transformed our approach to delivering software, building consistency, repeatability and scale in our SDLC process.

In this webinar, Paul and Alex from Advanced will share how we created a blueprint for software delivery. Our focus was on delivering an easy path for developers to manage complex deployments while improving security and reliability at speed. We believe our experience is something others in the community can leverage to make developers' lives better and customers happier.

You'll learn about:

  • Common challenges around security, standardization and scale in software delivery and how to address them.
  • Identifying common landing zones and building flexible yet reusable pipeline templates and template stages.
  • Discovering ways to enforce rules that improve security and governance but don’t hamper deployment velocity.
Martin Reynolds
Field CTO - Harness
Martin Reynolds is also a former employee at Advanced and worked with Harness as a customer in the past so he knows the story, the team and the account well. It would be worth scheduling a pre-call with Martin as soon as possible as he has already thought of a great way to run the webinar.
Paul Mowat
Principal DevOps Architect - Advanced
Paul Mowat is a Principal DevOps Architect at Advanced, with over 15 years of industry experience spanning software development, architecture, and DevOps. He is passionate about enhancing the software delivery lifecycle (SDLC) through standardization and automation techniques. Paul's goal is to simplify the process of building and delivering high-quality software that is secure by design, scalable, and cost-optimized.
Alex Harrington
Principal DevOps Engineer - Advanced
Alex Harrington is a Principal DevOps Engineer and considers himself to be an inquisitive self-learner. Alex strives daily, to add quality to the automated delivery of cloud-based software services for Advanced and has a particular interest in infrastructure.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.