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Webinar

Think About Your Audience Before Choosing a Webinar Title


Sponsored by:  Precisely


 

On Demand
Anytime

Though digital modernization is currently a top priority for many organizations, it creates an architecture and infrastructure that is more disparate and complex than ever before. As IT teams struggle to effectively manage their complex IT infrastructure and reduce risks to the business, they need to ensure that they are including their mission critical systems, including IBM i and mainframe, in their analytics and management solutions to get the most out of their IT analytics and security efforts.

To close this gap in modern analytics and security platforms, Precisely offers solutions that enable teams to bring vital legacy IBM machine and log data into these environments without the need for mainframe expertise.

Join this session to learn how Precisely customers leverage Ironstream to extend the value of these mission-critical systems while providing complete visibility into their IT environments.

Key Takeaways:

  • Importance or mainframe and IBM i in modern platforms
  • Impact of data silos on organizations
  • Real-world examples of customers who have leveraged Ironstream for mainframe and IBM i visibility in their ITOA and security platform
Ian Hartley
Senior Director of Product Management - Precisely
Ian is Senior Director of Product Management at Precisely, developing solutions for both Splunk and Elastic. He has a close working relationship with both organizations and uses his IT knowledge to build great results. Ian has worked in the software industry since the late 80s and has held several development and architecture roles. He has worked with many different technology stacks and environments for software companies. Ian also speaks at industry events and writes articles.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.