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Think About Your Audience Before Choosing a Webinar Title

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On Demand

Updating applications can be a complex process and choosing the right approach requires careful consideration of various factors. These include the type of application, the organization's needs and the level of urgency. In this Techstrong Learning Experience, Sripriya Kannan from TensorIoT and Techstrong Research GM Mike Rothman will provide a comprehensive analysis of leading modernization approaches. Built on AWS, TensorIoT enables businesses to migrate applications to AWS or modernize exiting cloud applications to increase productivity and innovation, and accelerate time to market. They will also dive into the technologies that make modernization possible. To give you a complete picture, they will also present findings from a recent Techstrong Research poll, offering valuable insights from a customer perspective.

Attendees will learn::
  • The advantages and disadvantages of three popular modernization approaches - refactoring, re-platforming and lift and shift
  • Where and when to utilize APIs, containers and micro services in the process
  • How best to utilize outside resources to accelerate modernization
Sripriya Kannan
Director of AppMod & Data - TensorIoT
Director of AppMod & Data - TensorIoT
Director of AppMod & Data - TensorIoT
Director of AppMod & Data - TensorIoT
Mike Rothman
Chief Strategy Officer of Techstrong Group & GM of Techstrong Research
Mike Rothman is the GM of Techstrong Research, bringing 30+ years of experience as a research analyst and security leader. He is recognized as a voice of reason for business leaders in an often over-hyped and extremely complex security industry. For the past 10 years, his research has focused on cloud security and, most recently, DevSecOps and securing cloud-native environments. Rothman helps organizations navigate this disruptive migration without compromising information and infrastructure protection. Mike also serves as chief strategy officer for Techstrong Group and frequently appears at industry conferences and on the various Techstrong TV streaming video programs.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.