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As DevOps matures as the foundation for developing software, organizations are turning to value stream management to increase the flow of important software to customers, reduce waste and quantify the value of delivered software. But the devil is in the details. What metrics should drive the VSM effort? Which bottlenecks should be tackled first? How do you pinpoint the most critical data? To what degree do DevOps and value stream management tools require integration? And how do you communicate that value to the key stakeholders? In this program, Techstrong Research principal Mitch Ashley and Atlassian’s Jeff Keyes, along with Helen Beal, will answer these critical questions and cover the findings from our recent Techstrong Research PulseMeter poll on value stream management. Attendees will learn:
  • How to overcome misaligned organizational structures
  • Which data sources provide the greatest impact on our VSM efforts
  • Whether having VSM integrated with your DevOps toolchain can accelerate the initiative
Helen Beal
Chair - Value Stream Management Consortium
Helen Beal is chair of the Value Stream Management Consortium, co-chair of the OASIS Value
Stream Management Interoperability Technical Committee, and chief ambassador at DevOps
Institute. She also provides strategic advisory services to DevOps and VSM industry leaders.
Helen is the author of the annual State of VSM Reports from the VSMC and the State of Availability Report from Moogsoft. She is a co-author of the book about DevOps and governance, Investments Unlimited, published by IT Revolution. She is a DevOps editor for InfoQ and also writes for a number of other online platforms. Helen hosts the Day-to-Day DevOps webinar series for BrightTalk and speaks on DevOps and value stream-related topics at a wide variety of industry conferences and at corporate events. She regularly appears in TechBeacon’s DevOps Top100 lists and was recognized as the Top DevOps Evangelist 2020 in the DevOps Dozen awards and was a finalist for Computing DevOps Excellence Awards’ DevOps Professional of the Year 2021. She serves on advisory and judging boards for many initiatives including Developer Week, DevOps World, JAX DevOps, and InterOp.
Jeff Keyes
Head of PMM Enterprise Agility - Atlassian
Jeff Keyes is head of product marketing, enterprise agility at Atlassian, where he leads a team of enterprise agile solutions marketers and evangelists. An accomplished executive who has been involved in almost every aspect of the software development lifecycle, including development, architecture, product management, development management, application delivery and consulting, Jeff brings his experience at Microsoft and founding and working at startups to Atlassian. A passionate evangelist of enterprise agility, Jeff has helped many organizations transition from waterfall to continuous delivery methodologies. Jeff is a founder and board member of the Value Stream Management Consortium, where Atlassian is a new corporate member. Jeff was also a finalist for DevOps.com's 2019 Top Evangelist.
Mitch Ashley
CTO, Techstrong Group Principal - Techstrong Research
Mitchell Ashley is a renowned strategist and technology executive. Mitchell has led successful IT, SaaS, and cybersecurity transformations. He’s led multiple teams in developing and bringing to market successful online services, cybersecurity, and networking products and services. Mitch serves as Principal of Techstrong Research where he leads a team of preeminent experts in digital transformation, DevOps, cloud-native, and cybersecurity. In this role, Mitch works with companies to align digital transformation and technology strategies to achieve disruptive goals and high impact results. Mitch is in high demand as a speaker at conferences the world over, and his popular DevOps Chats podcast engaging with digital leaders is one of the most widely followed in the field.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.