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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Palo Alto networks



On Demand

Businesses are leveraging serverless computing to build and run applications quickly without worrying about the underlying infrastructure. Serverless architecture provides various benefits from scale to agility, but these architectures are still affected by security flaws.

Join Daniel Prizmant, principal researcher, and Mohit Bhasin, senior product marketing manager at Palo Alto Networks, as they discuss why hackers are targeting serverless applications and what development and security teams can do to mitigate risk.

Key Takeaways from this webinar include:

  • Why the need for serverless computing is rising and how that affects your business
  • The different ways attackers are targeting serverless applications and tips that your organization can leverage to stay secure
Mohit Bhasin
Senior Product Manager, Prisma Cloud, WAAS - Palo Alto Networks
Mohit is on the product marketing team for Prisma Cloud with a focus on web app and API security. He has a passion for understanding and solving customer problems. He previously held positions at Salesforce as a technical evangelist. He has a Bachelor of Science in Computer Engineering and a Master of Business Administration.
Daniel Prizmant
Principal Researcher - Palo Alto Networks
Daniel started out his career developing hacks for video games and soon became a professional in the information security field. He is an expert in anything related to reverse engineering, vulnerability research and the development of fuzzers and other research tools. Daniel holds a Bachelor of Computer Science from Ben Gurion University.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.