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Think About Your Audience Before Choosing a Webinar Title

Sponsored by:Fairwinds-horz-logo


On Demand

You've decided to go cloud native and you have adopted Kubernetes. What other tools do you need to use alongside it? In this webinar we discuss the six tools needed to make Kubernetes a success. We'll cover topics ranging from monitoring and security to cost efficiency. We'll also do a rapid fire review of some of the newest solutions in the Kubernetes space.

Join this session whether you are new to cloud native or are using it in production and want to learn more about how others are managing their cloud-native environments.

Andy Suderman
CTO - Fairwinds
As CTO, Andy Suderman uses his extensive cloud native and Kubernetes experience to help drive research and development at Fairwinds. He has previously held roles as SRE, principal engineer and director of R&D and technology. He works with infrastructure spanning all three major clouds as well as verticals from healthcare to SaaS and Fortune 500 to small business.
Stevie Caldwell
Tech Lead - Fairwinds
Stevie is the Tech Lead for a team that supports a growing platform of microservices running on Kubernetes in AWS. 
Kendall Miller
Technology Evangelist - Fairwinds
Kendall was one of the first hires at Fairwinds and has spent the past 6 years making the dream of disrupting infrastructure a reality, while keeping his finger on the pulse of changing demands in the market and valuable partnership opportunities. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.