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Think About Your Audience Before Choosing a Webinar Title

Sponsored by:  Precisely


On Demand

Monitoring and observability can both be critical parts of a healthy IT environment. While they both rely on similar data and metrics, they are not the same thing. While monitoring can tell IT teams that an incident occurred, observability moves beyond simple monitoring and alerting to help detect and solve the root cause of an IT issue-sometimes before an incident even happens.

Observability measures a system's internal states by examining its outputs and successful observability strategies make it easier for teams to identify IT issues before they cause disruption. In the past, IT teams have had to be reactive when it came to managing these challenges, and it often took days or weeks to discover the root cause of problems. Observability enables IT teams to identify anomalies that present a potential IT issue and address those anomalies before they become a major problem.

During this program, you will learn:

  • The differences between monitoring and observability
  • The top justifications for implementing observability for your mainframe and IBM i systems
  • How observability can identify the root cause of an IT issue, sometimes before it causes a disruption
Ian Hartley
Senior Director, Product Management - Precisely
Ian Hartley is a Senior Director of Product Management at Precisely, developing solutions for both Splunk and Elastic. He has a close working relationship with both organizations and uses his IT knowledge to build great results. Ian has worked in the software industry since the late 80s, with experience that spans several development and architecture roles, in many different technology stacks and environments. 

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.