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Think About Your Audience Before Choosing a Webinar Title

Sponsored by PLUTORA   



On Demand

The 2022 State of Value Stream Management research provided a fascinating glimpse inside the evolution of software delivery. We’ll use that data to discuss next year’s trends, and attempt to predict how the challenges of delivering customer value in an increasingly competitive market will evolve next year - particularly as we face economic uncertainty.

Join Rupert Field and Bob Davis as they bring their unique perspectives to this discussion about how software delivery will evolve in 2023.

During this interactive webinar, Field and Davis will answer questions including:

  • Does the definition of value change in an economic downturn?
  • Centralized and functional command/control models focus on cost efficiency; value stream thinking is about optimizing value delivery. What does crossing that chasm mean for different organizations?
  • The enormity of the digital transformation challenge means that many organizations have slowed their momentum. What improvements will we see in the alignment of business strategy and software delivery?
Rupert Field
Director - Duffle-Bag Consulting
Rupert started in political risk consultancy, then progressed into management consultancy, and has subsequently spent the last 10+ years helping to build and lead high performing and agile teams—largely in engineering. Last year he applied every lesson from those different fields & projects to getting people out of Afghanistan.  Most recently he spent 14 months helping the UK Ministry of Defence use value stream thinking to evolve its approach to cyber security, and he continues to work with the Value Stream Management Consortium—a non-profit—to advance how we all use technology to deliver value. Rupert is passionate about what technology can do, about continuous improvement, and learning.
Bob Davis
CMO, Plutora
Bob brings to Plutora more than 30 years of engineering, marketing and sales management experience with high-technology organizations from emerging startups to global 500 corporations. Before joining Plutora, Bob was the chief marketing officer at Atlantis Computing, a provider of software-defined and hyperconverged solutions for enterprise customers. He has propelled company growth at data storage and IT management companies including Kaseya (co-founder, acquired by Insight Venture Partners), Sentilla, CA, Netreon (acquired by CA), Novell and Intel.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.