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Think About Your Audience Before Choosing a Webinar Title

Sponsored by Broadcom Software


On Demand

For the last eight years, Google Cloud’s DevOps Research and Assessment (DORA) team has produced the Accelerate State of DevOps report, hearing from 33,000 professionals along the way. The team’s research has focused on examining how capabilities and practices predict the outcomes that are central to DevOps.

Broadcom Software, a proud sponsor of this year’s report, invites you to review report findings, hear practitioners' personal experiences and industry perspectives is this informative webinar. 

You'll hear from:

  • Dustin Smith, staff user experience researcher at Google as he delves into the report’s key insights and reveals the immediate impact of the findings on DevOps organizations
  • Shamim Ahmed, DevOps CTO and evangelist at Broadcom Software as he outlines how Broadcom Software is focused on embracing the reports’ key principles in its own strategies and operations

Be sure to stay for the Q&A at the end of the session!

Shamim Ahmed
CTO , DevOps - Broadcom Software
Shamim is a thought leader in DevOps, Continuous Delivery, Continuous Testing and Application Life-cycle Management (ALM). He has more than 15 years of experience in large-scale application design and development, software product development and R&D, application quality assurance and testing, organizational quality management, IT consulting, and practice management. Shamim is currently the CTO for DevOps business unit at Broadcom Software, where he is responsible for innovating DevOps solutions using Broadcom's industry leading technologies.
Dustin Smith
Staff User Experience Researcher - Google
Dustin C Smith is a human factors psychologist and staff user experience researcher at Google. He studies how people are affected by the systems and environments around them in a variety of contexts: software engineering, free-to-play gaming, and healthcare. His research at Google has emphasized identifying areas where software developers can feel happier and more productive during development.

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What You’ll Learn in This Webinar

You’ve probably written a hundred abstracts in your day, but have you come up with a template that really seems to resonate? Go back through your past webinar inventory and see what events produced the most registrants. Sure – this will vary by topic but what got their attention initially was the description you wrote.

Paint a mental image of the benefits of attending your webinar. Often times this can be summarized in the title of your event. Your prospects may not even make it to the body of the message, so get your point across immediately.  Capture their attention, pique their interest, and push them towards the desired action (i.e. signing up for your event). You have to make them focus and you have to do it fast. Using an active voice and bullet points is great way to do this.

Always add key takeaways. Something like this....In this session, you’ll learn about:

  • You know you’ve cringed at misspellings and improper grammar before, so don’t get caught making the same mistake.
  • Get a second or even third set of eyes to review your work.
  • It reflects on your professionalism even if it has nothing to do with your event.